We are currently living in the digital world of the internet, so we could call our generation the ‘Digital Generation’. Digital marketing is a rapidly growing industry in 2021. Researchers say there is a huge scope of digital marketing in India in 2021.
Are you wishing for a successful career in digital marketing in India in 2021? We have prepared an ultimate guide for you on Digital marketing so that you can make the right decision. We will help you create the right digital marketing career path in India.
Let’s dive a little deeper into it to know more about Digital marketing, career opportunities, scope, resources, and the future of digital marketing.
What is Digital Marketing?
Digital marketing is nothing more than a marketing strategy that people use to promote their services and products.
Traditional marketing has been a part of human life for years. Earlier, newspapers were the only way to promote your products or services, then radio influenced marketing for a long time.
TV or Television has been the medium of marketing for years now, and still, it’s the biggest medium of marketing. People have started using the internet, and it has to be said the internet is going to be the next medium of marketing.
So, a long story short, Internet Marketing is Digital Marketing.
Digital marketing includes various methods to promote products and services such as blogging, email marketing, social media marketing, video marketing, etc.
Growth of Digital Marketing
The number of Internet users is rapidly increasing in India. According to Statista, this number will keep growing. The graph shows there are around 761.29 Million internet users in 2021 in India.
This number is still increasing even after the COVID-19 pandemic. The digital marketing career path in India is crystal clear now that there is a lot more to come in this industry. So, the scope of digital marketing in India in 2021 is increasing with the number of internet users.
As remote work and online education are highly influenced by digitalization, it has been proven that COVID-19 affected Digital Marketing positively.
Why does Every Business Need Digital Marketing?
Here is the question of why every business must use digital marketing to grow their business. We have shortlisted a few very important benefits of digital marketing for businesses.
- User-friendly interface. Digital tools are very easy to use. You don’t have to put in a lot of effort, the only thing you need is creativity to attract customers to buy your product or service.
- Digital marketing is way more affordable than traditional marketing. If you follow the right digital marketing path in India, you could easily grow your business at an affordable cost.
- Digital marketing increases connectivity. The time has gone when people used to sit in front of the TV, used to read newspapers. Everything is on their phones and laptops. By promoting your business online.
- People use social media for daily activities, so promoting your business on such platforms is more fruitful than any other promotion.
- When you put in some effort, you expect an outcome, and efforts in digital marketing provide the best possible results.
Resources and Courses to Learn Digital Marketing
There are many online blogs and YouTube channels to learn digital marketing. If you want to start a career in digital marketing in India, you could get online different courses in digital marketing.
There are many free online courses and resources available too. You also could learn many aspects of digital marketing from LinkedIn learning premium subscriptions.
You’ll definitely be a successful digital marketer if you follow the right digital marketing path in India.
Digital marketing, Google Analytics, SEO, Google Ads, Email Marketing, and Webmaster are some important skills in digital marketing. There are many online courses to learn these skills.
How to Start a Career as a Digital Marketer?
Follow these steps to start a career in digital marketing in India.
Complete your bachelor’s in any stream. It’s great if you have completed marketing.
Complete an online course in digital marketing. There are many online courses available such as HubSpot, Coursera, Google Garage, LinkedIn Learning, etc. there are many free courses as well, so choose according to your preferences.
The next step in the digital marketing career path in India is to take an Internship. This is the best opportunity to learn new skills.
Opportunities in Digital Marketing
By reviewing the current scope in digital marketing in India in 2021, here are a few career opportunities that are in demand in India.
- Digital Marketing Strategist
- Digital Marketing Manager
- Social Media Manager
- Digital Marketing Head
- Paid Advertising Manager
- Digital Branding Head
Future of Digital Marketing
As we mentioned earlier, the growth in digital marketing has been impressive for the last few years and is going to boom in upcoming years. This decade could be the golden era of the digital marketing career path in India.
Technology is going nowhere. So, if you are interested in digital marketing, this is the best time for you to start a career in digital marketing in India.
We hope you are clear with the scope of digital marketing in India in 2021 and upcoming years. Job Museum is one of the leading recruitment consultants in India, we could help you find a job anywhere all over India. Visit our website to read such informational stuff.
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